Adrian Tan

Adrian Tan is a seasoned brand consultant at AWPC GLOBAL, bringing more than a decade’s expertise and a truly global perspective to every project. Armed with a U.S. degree in Brand Management, he specializes in shaping powerful brand narratives that bridge cultures and capture audiences worldwide. Now based in Dubai, Adrian leverages his international insights to accelerate AWPC GLOBAL’s entry into new markets and reinforce its reputation as a forward-thinking agency.

His core strengths include strategic brand positioning, deep cross-cultural understanding, and digital innovation – each backed by rigorous market research. Adrian excels at aligning internal teams and external partners around a unified brand vision, ensuring every touchpoint delivers consistency and impact. Whether refining brand architecture or optimizing digital campaigns, he combines data-driven analysis with creative flair to maximize ROI.