About

Adrian Tan is a seasoned brand consultant at AWPC GLOBAL, bringing more than a decade's expertise and a truly global perspective to every project. Armed with a U.S. degree in Brand Management, he specializes in shaping powerful brand narratives that bridge cultures and capture audiences worldwide. Now based in Dubai, Adrian leverages his international insights to accelerate AWPC GLOBAL’s entry into new markets and reinforce its reputation as a forward-thinking agency. His core strengths include strategic brand positioning, deep cross-cultural understanding, and digital innovation - each backed by rigorous market research. Adrian excels at aligning internal teams and external partners around a unified brand vision, ensuring every touchpoint delivers consistency and impact. Whether refining brand architecture or optimizing digital campaigns, he combines data-driven analysis with creative flair to maximize ROI. At AWPC GLOBAL, Adrian drives four key priorities:

Global expansion:

Identifying high-growth markets and tailoring brand strategies to local nuances.

Digital transformation:

Elevating online presence through cutting-edge tools, analytics, and immersive storytelling.

Collaborative execution:

Uniting stakeholders across regions for seamless, on-brand experiences.

Continuous optimization:

Testing, measuring, and refining campaigns to boost engagement and long-term loyalty.

Identifying high-growth markets and tailoring brand strategies to local nuances. Elevating online presence through cutting-edge tools, analytics, and immersive storytelling. Uniting stakeholders across regions for seamless, on-brand experiences. Testing, measuring, and refining campaigns to boost engagement and long-term loyalty.

Brian Kramer brings more than 16 years of hands-on project management experience to his role as Head of Operations at AWPC GLOBAL. Since joining AWPC WILD in 2018 and ascending to lead our global operations team, Brian has become the driving force behind our nature-centric initiatives, marrying his deep passion for wildlife and marine conservation with cutting edge operational rigor.

Global Perspective & Expertise

An American native who spent 14 years living and working across Asia, Brian understands firsthand the cultural nuances and logistical challenges of running projects on multiple continents. His background spans wildlife, marine-life, and technology integration ensuring every AWPC GLOBAL program is executed with both ecological sensitivity and technical precision.

Operational Agility & Efficiency

Under Brian’s leadership, AWPC GLOBAL has implemented flexible systems that allow rapid adaptation to emerging challenges. By harnessing data-driven insights, he continuously optimizes workflows and budgets, boosting cost efficiency without compromising impact.

Scalable Impact

Brian’s vision extends beyond day-to-day operations. He’s built the scalable infrastructure we need to expand our reach, laying the groundwork for AWPC GLOBAL’s next phase of growth. His entrepreneurial spirit honed through ventures in brand development, investing, and technology complements our mission, forging partnerships with leading innovators like Tesla and pioneering sustainable solutions for the field.

An American native who spent 14 years living and working across Asia, Brian understands firsthand the cultural nuances and logistical challenges of running projects on multiple continents. His background spans wildlife, marine-life, and technology integration ensuring every AWPC GLOBAL program is executed with both ecological sensitivity and technical precision. Under Brian’s leadership, AWPC GLOBAL has implemented flexible systems that allow rapid adaptation to emerging challenges. By harnessing data-driven insights, he continuously optimizes workflows and budgets, boosting cost efficiency without compromising impact. Brian’s vision extends beyond day-to-day operations. He’s built the scalable infrastructure we need to expand our reach, laying the groundwork for AWPC GLOBAL’s next phase of growth. His entrepreneurial spirit honed through ventures in brand development, investing, and technology complements our mission, forging partnerships with leading innovators like Tesla and pioneering sustainable solutions for the field. Driven by a lifelong love of the wild and a reputation as a tech visionary, Brian Kramer ensures that AWPC GLOBAL not only meets its conservation goals today but is primed to tackle tomorrow’s challenges.

Dale G. is the visionary Head of Growth at AWPC GLOBAL, a driving force behind the brand since its origins as AWPC WILD in 2018. With over 15 years of invaluable experience across the nature, wildlife, and ocean-life sectors, Dale excels at transforming ambitious concepts into globally recognized brands. He holds a first-class management degree from a top Australian university and has sharpened his expertise through pivotal roles at Discovery Channel, Nat Geo Wild, and BBC Earth. For the past seven years, he’s been instrumental in AWPC WILD’s evolution, working hand-in-hand with the team to build AWPC GLOBAL into the influential brand it is today. Dale’s Core Expertise:

Strategic Brand Growth:

Crafting scalable plans that accelerate market entry and revenue.

Sector Mastery

Deep knowledge of conservation storytelling and audience engagement.

Partnership Development:

Forging high-impact collaborations with leading media and conservation organizations.

Team Leadership:

Inspiring multidisciplinary teams to deliver innovative campaigns.

Crafting scalable plans that accelerate market entry and revenue. Deep knowledge of conservation storytelling and audience engagement. Forging high-impact collaborations with leading media and conservation organizations. Inspiring multidisciplinary teams to deliver innovative campaigns. Under Dale’s stewardship, AWPC GLOBAL has embraced a growth-first mindset, leveraging cutting-edge strategies and an unwavering commitment to environmental storytelling, propelling the brand into its next chapter of worldwide impact.